Tag: destination marketing
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Modern Day Guide to Measuring Social Media Performance
Despite its importance, I believe social media evaluation is one of the least understood components for leadership. Social media content influences awareness and consideration by 53 percent and is considered a primary means of inspiration/data gathering across generational cohorts (Source: FutureBrand). For destination marketers, social media monitoring and effectiveness is fundamental to brand strategy and…
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Steps to Successful Advocacy Planning
All advocacy plans are not created equal. Or should they be? Here are some planning tips for starting your next tourism advocacy campaign.
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Why Your City Brand Matters. A lot.
Quick – what comes to mind when you think of [insert city name]. Um, that’s your brand.
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Investing in Talent: Mentors Matter
Most likely someone invested in you. Now it’s time to return the favor. Here’s why.
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Ethics Around Corporate Free Speech
Was your social post the official corporate stance? Think twice.
Tiffany M. Russell, APR, CDME 