Anderson, D. (2017). Taking the Lead on Advocacy & Community Relations: Effective DMO Dialogue with Stakeholders. Power Point Retrieved from Indiana Tourism Conference.
Destination Marketing Association International Advocacy Library. Retrieved from http://www.destinationmarketing.org/advocacy/industry-case-studies-examples
Farris, P. (2010). Marketing Metrics: The Definitive Guide to Measuring Marketing Performance. Upper Saddle River, NJ: FT Press.
Kaden, R. (2012). Leading Edge Marketing Research: 21st Century Tools and Practices. Thousand Oaks, CA: Sage Publications.
Smith, R. (2013). Strategic Planning for Public Relations. New York, NY: Routledge.
Stacks, D. (2011). Primer of Public Relations Research. New York: The Guilford Press.
Wilcox, D. & Cameron, G. (2012). Public Relations Strategies & Tactics. New York: Allyn & Bacon.
Wilson, L. & Ogden J. (1995). Strategic Communications Planning for Effective Public Relations & Marketing. Dubuque. IO: Kendall Hunt Publishing.
Samovar, L. (2012). Interpersonal Communication. Boston, MA: Wadsworth.
Visit Anaheim Community Impact Report (2014). Retrieved from http://visitanaheim.org/sites/default/files/Community_outreach_2015_online_lr.pdf
U.S. Travel Association backs Visit Florida advocacy campaign. March 15, 2017. Travel Weekly. Retrieved from: http://www.travelweekly.com/North-America-Travel/US-Travel-Association-backs-Visit-Florida-advocacy-campaign
Baker, B. (2015). The keys to measuring place branding. Retrieved from: http://citybranding.typepad.com/city-branding/2015/12/the-keys-to-measuring-place-branding.html
Brand Columbus. Retrieved from: http://www.brandcolumbus.com/brand-advocates.php#company10
Case Study: Columbus Image. Retrieved from: https://www.fahlgrenmortine.com/work/expertise/tourism-case-study
CEOs for Cities (2006). Branding your city. Retrieved from: https://ceosforcities.org/wp-content/uploads/2015/12/Branding-Your-City.pdf
Crombie, B. (2011). Branding cities and clusters for economic development. The ISM Journal of International Business, 1(3), 1-20. Retrieved from http://ezproxy.nu.edu/login?url=http://search.proquest.com/docview/921620383?accountid=25320
Inside Business (2016). Norfolk names chief marketing officer. Retrieved from: http://pilotonline.com/inside-business/norfolk-names-chief-marketing-officer/article_8f0758b1-21cf-5f4b-beeb-63dd62f18de9.html
Kalekin-Fishman, D. (2011). Branding Cities: Cosmopolitanism, Parochialism, and Social Change. Cultural Analysis, 10, R1+. Retrieved from http://ezproxy.nu.edu/login?url=http://go.galegroup.com/ps/i.do?id=GALE%7CA314800297&v=2.1&u=nu_main&it=r&p=AONE&sw=w&asid=99ff15d60e2ca976103eb3fae581e1f1
Prather, S. (2013, Nov 06). Brooklyn park hires PR firm to brand city. Star Tribune Retrieved from http://ezproxy.nu.edu/login?url=http://search.proquest.com/docview/1448876987?accountid=25320
Southeastern Institute of Research. Virginia Beach Projected Demographic Highlights as Presented by John Martin at the July 22, 2011 Envision 2040 meeting. Retrieved from: https://www.vbgov.com/government/departments/sga/envision%202040/7-22-11SouthernInstituteofResearch.pdf
Avraham, E. (2013). Crisis communication, image restoration, and battling stereotypes of terror and wars: Media strategies for attracting tourism to middle eastern countries. American Behavioral Scientist, 57(9), 1350-1367.
Feichtinger, G., Haryl, R. Kort, P. and Novak, A. (2001). Terrorism control in the tourism industry. Journal of Optimization Theory and Applications, 108(2), 283-296.
Hagerty, B. (1993). Egypt struggles to reassure tourists, targets in a wave of terrorist activity. Wall Street Journal, sec. A, 51.
Sonmez, S., Apostolopoulos, Y. & Tarlow, P. (1999). Tourism in crisis: Managing the effects of terrorism. Journal of Travel Research. 38, 13-18.
Ulmer, R., Sellnow, T. & Seeger, M. (2015). Effective crisis communications: Moving from crisis to opportunity. Thousand Oaks, CA: Sage Publications, Inc.
Crisler, D.A (2014). Workplace Mentoring. American Jails, 40-42.
Devito, J.A (2014). Interpersonal Messages. New Jersey, NJ: Pearson Education, Inc.
Dority, K. (2013). How to Ask Someone to Mentor You. Retrieved from https://lac-group.com/asking-someone-to-mentor-you/
Ellis, R.K. (2013). Reverse Mentoring: Letting Millennials Lead the Way. T+D for American Society for Training & Development, 13.
Keifer, J. C. (2010). Tips for Success: Fostering a Good Mentoring Relationship . Developmental Dynamics, 2136-2139.
Ramirez, J.J. (2012). The Intentional Mentor: Effective Mentorship of Undergraduate Science Students. J Undergrad Neurosci Education. 2012 Fall; 11(1): A55–A63.
The Leadership Effect (2004). The Benefits of Multiple Mentors. Retrieved from http://leadership-effect.com/articles/benefits-of-multiple-mentors/
ETHICS & CORPORATE SPEECH
Citing ‘chilling effect on free speech,’ council of public relations firms joins other groups filing amicus brief in support of nike’s first amendment appeal to supreme court. (2002, Nov 15). PR Newswire Retrieved from http://ezproxy.nu.edu/login?url=http://search.proquest.com/docview/447543321?accountid=25320
Bendell, J., & Young, M. (2003, Summer). Just do it … out of court. The Journal of Corporate Citizenship, 18+. Retrieved from http://ezproxy.nu.edu/login?url=http://go.galegroup.com/ps/i.do?id=GALE%7CA102554258&v=2.1&u=nu_main&it=r&p=AONE&sw=w&asid=ef8f75713f2ba4afa8f8bceae6e09fc6
Cutler, B. D., & Muehling, D. D. (1991). Another look at advocacy advertising and the boundaries of commercial speech. Journal of Advertising, 20(4), 49. Retrieved from http://ezproxy.nu.edu/login?url=http://search.proquest.com/docview/236529953?accountid=25320
Eyun-Jung Ki Nike v. Kasky: reconsideration of noncommercial v. commercial speech, Public Relations Review (30)4, 2004. Pgs. 419-430.
Greenhouse, Linda. “Nike Free Speech Case Is Unexpectedly Returned to California.” New York Times 27 June 2003: A16. Academic OneFile. Web. 29 May 2016.
Gorney, C. (2003). One “strike suit” and you’re out. Public Relations Quarterly, 48(3), 36-38. Retrieved from http://ezproxy.nu.edu/login?url=http://search.proquest.com/docview/222394310?accountid=25320
Klien, G. (2014, Feb 20). Marin prosecutors share in $6.8 million judgment against retailer overstock. Marin Independent Journal Retrieved from http://ezproxy.nu.edu/login?url=http://search.proquest.com/docview/1702703638?accountid=25320
Myers, M. (2013). Commercial speech, protected speech, and political public relations. Public Relations Review, Volume 39, Issue 4, November 2013, Pages 332–336
Nesteruk, J. (2007). Corporate speech as commercial speech: A response to Mayer’s Nike v. Kasky Analysis. Business Ethics Quarterly, 17(1), 97-103.
Nike false advertising lawsuit allowed to proceed. (2002, May 02). PR Newswire Retrieved from http://ezproxy.nu.edu/login?url=http://search.proquest.com/docview/449071815?accountid=25320
Ramey, J., Lindsay, G., & Malone, S. (2003, June 27). Nike suffers Supreme Court setback. WWD, 2. Retrieved from http://ezproxy.nu.edu/login?url=http://go.galegroup.com/ps/i.do?id=GALE%7CA104517567&sid=AONE&v=2.1&u=nu_main&it=r&p=AONE&sw=w&asid=4b15ea31c4dcdd2640895734d7a3fdb3
Russell, T. (2016, May 29). Personal interview with Singer, R. of Singer Legal Group, Virginia Beach, VA.
Splenda to face california courts on ‘false advertising’ claims. (2005, Apr 19). PR Newswire Retrieved from http://ezproxy.nu.edu/login?url=http://search.proquest.com/docview/447133235?accountid=25320
Watch these trends in ‘commerical speech’. (2003). Privacy Journal, 29(4), 4. Retrieved from http://ezproxy.nu.edu/login?url=http://search.proquest.com/docview/215233558?accountid=25320
Woldt, J. (2003, February 3). Companies should have right to express views. (My Turn). Chain Drug Review, 25(3), 9. Retrieved from http://ezproxy.nu.edu/login?url=http://go.galegroup.com/ps/i.do?id=GALE%7CA97571547&v=2.1&u=nu_main&it=r&p=AONE&sw=w&asid=5fb157f222403c5a39902be2c9e5ab08
Martin, C. (2001). Looking at Type: The Fundamentals Using Psychological Type to Understand and Appreciate Ourselves and Others. Center for Applications of Psychological Type.
Tiffany M. Russell, APR, CDME 